The Evergreen Marketing Book

Evergreen Marketing, written by David Lee-Schneider, is a comprehensive guide for business owners looking to establish a sustainable marketing strategy that will stand the test of time. As the founder and CEO of Done Digital, a digital agency based in Australia, David brings years of experience and expertise to the table.

One of the key themes in the book is the importance of setting up a marketing system that can run on autopilot, allowing business owners to focus on other aspects of running their business. As the book’s motto suggests, “set and forget” is a central tenet of the evergreen marketing approach. By creating a system that is self-sustaining and consistent, business owners can free themselves from the constant stress and worry of having to constantly come up with new marketing ideas.

The book is jam-packed with practical strategies and tips for creating an evergreen marketing system for sustainable growth. David covers a wide range of topics, from building an email list and creating engaging content, to leveraging social media and search engine optimisation (SEO). Throughout the book, he emphasises the importance of targeting the right audience, creating valuable content, and measuring the results of your marketing efforts.

One of the things that sets Evergreen Marketing apart from other marketing guides is its focus on sustainability. Rather than promoting quick-fix solutions or short-term tactics, David lays out a long-term plan for building a successful marketing strategy that will continue to drive results for years to come.

Overall, The Evergreen Marketing Book is a valuable resource for any business owner looking to establish a sustainable and effective marketing strategy. With its clear, actionable advice and focus on long-term success, it is a must-read for any business owner who is serious about taking their marketing efforts to the next level and create more freedom in their life.